Franchise Technology

The Franchisor: The entity that owns the  intellectual property.

Master Franchisee: The entity that purchases area-specific rights to expand Franchisor business.

Franchisee: Entity that
purchases the location right to sell goods or services using the franchisor’s trademark or trade the name for a specified period.

Franchisee Benefits

Getting a franchise is a definite yes for those who don’t have the time or
experience or have a limited budget and want to get a head start.
● Brand recognition
● Proven concept
● Lesser investment
● Lesser financial risk
● Support from experts
● Quick Setup
● 3rd Party Contracts – Zomato, Swiggy etc
● Futuristic Technology
● Training and Brand Support to start Ops
● Marketing Support

Franchisee Model Types
Dine-in
A casual dine-in set up provides a laid-back and relaxed ambience with
friendly environment and surroundings
where customers can sit, relax and eat. It requires more investment than
the other models.
Take-Away/Kiosk

A “Take away” outlet means that the food ordered by a customer is to be
taken home or anywhere rather than eating in that place, i.e. packed to
have it at home. Food can also be ordered online or telephone to get it
home
delivered.
Cloud Kitchen
Low capital requirements – No need to care about much of infrastructure,
the sole investment would be an area where it needs to prepare and cook
food.
Low staff requirements – With the business being totally online ordering
based, no need to bother about hiring
staff like in the conventional restaurant set-up. That way, variable/staff
costs are significantly reduced.
High-profit margins – As costs are low, the profit margins would be way
higher in this scenario. However, to build
a brand, may have to be active in our marketing and advertising game
which might need to invest some money. Better the promotions, more the
online orders!

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